WHERE CLEAN ENERGY LIVES CAMPAIGN
Con Edison tasked us with creating a campaign to communicate the benefits of a clean energy transition to the most cynical audience in the world: New Yorkers. It needed to work not only on broadcast but also in placements ranging from OOH and print to teeny tiny display banners.
BICENTENNIAL AD CONCEPTS TO RUN IN NYT
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UNION SQUARE EARTH DAY ACTIVATION
We worked with Con Edison and the Earth Day Initiative to create an activation in Union Square that inspired New Yorkers to participate in our clean energy future. Our challenge was to create an impact and stand out in a crowded space—without appearing extravagant.
To do that, we designed a booth that completely immersed our audience in clean energy. Once visitors stepped inside, they could move underneath a domed speaker that played audio of other New Yorkers—in this case, Con Edison employees—sharing personal and emotive stories about their relationship to clean energy. Wall imagery and data points added a visual layer, heightening the experience. Only the listener standing underneath the booth could hear the story, giving participants a moment to break away from the noise and crowds outside.
